Research and Markets: Now You See It - TV program sponsorship & product placement in China
Tuesday, 09 February 2010 10:05
Research and Markets has announced the addition of the "Now You See It - TV Program Sponsorship & Product Placement in China" report to their offering.
In Now You See It, presents the first independent investigation into the intensely grey area of second category or soft advertising across Chinas broadcast, film, new media and publishing sectors.
From official regulations to the reality of product placement in privately-funded TV dramas, Now You See It is the first report to reveal the operators exploiting these revenue streams and how they do it.
Now You See It reviews advertising industry growth and reveals how sponsorship became an ingrained part of Chinese media culture. With case studies, statistics and insight from the players, we will unveil the full extent of second category advertising in China.
Key Topics Covered:
Executive Summary
I. Introduction
II. MARKET OVERVIEW
Advertising Sector
Content Sector
Measuring Value
III. MARKET DYNAMICS: THE STAKEHOLDERS
Background
Agencies & Brands
Producers, Distributors & Broadcasters
Government
Consumers
IV. POLICY & REGULATION
Background
V. NEW SARFT MEASURES
Advertising Airtime
Public Service Announcements
News & Current Affairs
TV Dramas
Banned Categories
Restricted Categories
Sponsor Protection
VI. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT THE STAGES
Background
Production/Event Sponsorship
Distribution/Syndication Sponsorship
Broadcast Sponsorship
Post-Broadcast Sponsorship
VII. PROGRAM SPONSORSHIP & PRODUCT PLACEMENT THE GENRES
Film & TV Drama
Entertainment
Sport
Olympic Activation
Factual
Children
Transformers
Destination Sponsorship
VII. PRODUCTION SPONSORSHIP CASE STUDY: Ugly Betty
The Players
Deal Synopsis
Executive Interview: Arturo Cesares Cortina, Televisa
Executive Interview: Mateo Eaton, Mindshare Invention
Lessons
For more information visit http://www.researchandmarkets.com/research/000146/now_you_see_it_t
Research and Markets Laura Wood, Senior Manager, This e-mail address is being protected from spambots. You need JavaScript enabled to view it U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716
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